Detroit Red wings centennial uniform
Two takes on local deep-rooted storytelling for a franchise that inspires hope in a city that lives for hockey.
Concept Design \ Creative Direction \ Branding \ Apparel Design \ Storytelling
Tools used: Adobe Illustrator, Photoshop, Substance Designer, CLO3D, & MidJourney
Story #1
Hockey town
In 1952, Detroit's Red Wings fans began a tradition of throwing octopi onto the ice at Olympia Stadium to symbolize the eight playoff wins needed for a Stanley Cup victory. This tradition has continued even in regular season games becoming a staple of the Red Wings identity.
Team inspired
The spirit of detroit
Detroit vs Everybody is a sentiment that echos through out the city, people are proud of where they’re from and even more so of their teams. I chose references from iconic Detroit imagery paying homage to the city’s sports teams.
pride of the city
Story #2
MOTOWN
City inspired
Motown Records was founded in January 1959. It quickly became one of the most successful businesses and the most influential independent record companies defining a generation of American Musicians.
The spirit of detroit
pride of the city
Detroit vs Everybody is a sentiment that echos through out the city, people are proud of where they’re from and even more so of their teams. Referencing iconic Detroit imagery that pays homage to the city’s sports teams.
