I.T.S. CRAFTED UTILITY
Consumers' needs for versatility in both Tokyo and Seoul continue during this transition into Fall. Functionality and modern utility are prevalent as Gorpcore evolves into a city tech space, taking visual cues from trail/camp with understated seasonal evergreens, tactical accents and thoughtful discovery elements through typography.
Ideation \ Art Direction \ Storytelling
Tools used: Pencil, Ink, Adobe Illustrator, Adobe Photoshop
MINIMALIST FUNCTIONALITY
Material Story
Rooted in utility, light weight breathable textiles are mixed with protective rubberized RPS for seasonality and durability. A new look of reflectivity is expressed through aurora finishes. Toggle closures systems add addition function and ease.
Approachable and premium. Continuing to add subtle complexities to neutral color blocking with a focus on dusty green and purple grey shades for men and women with pops of bright orange and warm ivories like cashmere.
Everyday utility
color story
Elevated Labels
graphic story
Graphics take a modern utilitarian approach. Unique placement of micro graphics delivers functionality and style while high-lighting garment details.
