Art Direction

This body of work was product I hired and briefed collaborators for, when we wanted to expand narratives we didn’t always have the in-team talent or time to create the graphics that we needed.

Ideation \ Art Direction \ Storytelling

Tools used: Keynote

Story #1

comic covers

inspired by illustrations of the past

I commissioned artist Robert Sammelin to create these illustrations highlighting Kyrie’s ability to create magic on the court, Paul George’s electrifying abilities, and LeBrons accolades.

Tools used: Adobe Photoshop (Brief)

Illustration: Robert Sammelin

Story #2

Fa18’ Boys Sport

gaming inspired

This season, I set the vision and narrative for the whole collection. The pack was intended to speak to our Kids consumer through a medium, video games, that felt authentic to them. I hired and art-directed Pixel Hall of Fame to create video game title-inspired graphics for Nike’s biggest athletes (Lebron James, Neymar Jr., Mike Trout, & Odell Beckham Jr.)

Tools used: Keynote

Illustrations by Pixel Hall of Fame

Story #3

mecha lebron

I hired renowned illustrator Clog Two to create this mecha lion illustration for LeBron James, celebrating his machine like ability on the court.